BFI notes

SNOOP.- by Halperin Shirly - Hollywood  Reporter 10/5/2012, issue 34, p58-63. 6p

• "But whats getting Snoop the most attention these days in his role as CEO of Snoopedelic films, whose titles include the straight-to-DVD (at Snoop's insistence, he says) Mac and Devin Go to High School, co- starring next-gen stoner rapper Wiz Khalifa (released by Anchor Bay in 2010, it has sold about 200,000 copies)."
• "Snoop started making waves when he claimed to be reggae legend Bob Marley reborn, stating quite simply, I am Bob Marley reincarnated."
• "Can you sign this, Snoop?" says the bright-eyed boy, no older than a sophomore, handing over his batting glove.
• "For Snoop, it's all about equity," affirms Chung. On the music side, he says, the tables started turning in his artist's favor seven years ago. "But to really put it in full effect as a business model, the last three to four years have involved investing his own financing to retain control and determine how his content will be exhibited to fans."
• Says Snoop: "I have no regrets for what I've done. It's just when you know better, you do better. Back in my early days, I didn't know no better. But I was raised right and with a conscience. I know I can't make up for the wrongs that I did, I'm just trying to do more right than wrong."
• "Like Bob Marley and Willie Nelson, Snoop is a stoner symbol who has long espoused marijuana's positive uses as they pertain to health, creativity and recreation, even on the heels of being busted -- eight times and counting, most recently in Norway in June (he's been banned from entering the country for two years) and, before that, in Sierra Blanca, Texas, the same spot where Fiona Apple was arrested for hashish possession Sept. 19."

Snoop Dogg. -  By Anderson, Kyle - Entertainment Weekly. 5/15/2015, issue 1363, p56-56. 1p. 2 Color Photographs.

• "No rapper has aged better than Snoop Dogg, possibly because he never really changes. Even if he didn’t have more than two decades of hits behind him and this were his first studio album, not his 13th, any casual fan would know exactly who they were listening to within seconds of pressing play. That bouncy flow, singsong delivery, and sly sense of humor—dating back to his first major pop culture moment, 1992’s “Nuthin’ but a ‘G’ Thang”—are unmistakable. The man born Calvin Broadus Jr. brings something great to every song—it’s just a question of how his collaborators respond to his ineffable Snoopness."

Snoop Dogg Launches Media Platform For All Things Marijuana. - By Parker, Ryan - Hollywood Reporter. 9/22/2015, p18-18. 1p.

• "We're providing the industry with something that's void right now," Snoop said. "We are the information hotline for cannabis. We are what's missing."

• "There are few companies out there that have attempted to enter into the marketplace, and their download apps total and page views total are really numbers that we're going to crush within the first six months," Chung said. "I think the interest level and the demand is there, it's just about someone coming to the forefront like Snoop, like our other partners — including actor Seth Rogen — and providing the site and media platform that can take cannabis to the next level." 

Biz Seeing Big green Gains. - By Clement, Nick - Variety 9/13/2016, Vol. 333 issue 10, p69-72. 3p. 3 color Photographs

• “As a long-time connoisseur and cannabis expert, I knew it was time to give my people what they wanted — something they can trust,” Snoop says. “Enjoying Leafs is like smoking with me — the D-O-double G — and I’m proud to finally share what that experience is. All the flowers and extracts from Leafs were hand-picked by yours truly.”
• Snoop has also partnered with the vaporizer company Grenco, with extremely successful results. “The original Snoop Dogg G Pen was and, still is, the top-selling portable vaporizer pen of all time,” says Chris Folkerts, founder & CEO of Grenco. “His name has helped solidify us as leaders in the space. Since the inception of the brand, we knew we had to get Snoop Dogg on board.
• “We started Merry Jane with an all-female design team, for two reasons,” says Ted Chung, co-founder of Merry Jane and Snoop Dogg’s longtime manager.
• “Firstly, none of the existing outlets speak to a diverse audience. Secondly, female consumers are the largest growing segment in the legal industry. Cannabis is the fastest growing industry in the U.S., with billions of dollars already being legally spent in and around the space.”
• Snoop is a key investor with venture capital firm Casa Verde Capital, which has gone on to fund some major marijuana start-up businesses including FunkSac and Eaze, while he’s also a firm supporter of California’s ballot initiative Proposition 64, which would legalize marijuana for recreational use.
• “California is home to some of the finest cannabis available, so it’s very important that we improve legalization here,” he says.

Critical Investigation Introduction Paragraph

Q: How is marijuana represented in rap/reggae music videos, such as Snoop Lion’s ‘Smoke the Weed’, and what is the effect of this on youth culture?

Despite the controversy for the critically acclaimed Snoop Lion - Smoke The Weed, there is a mega shift in the tone and feel of music artists especially those in the reggae/hip-hop genre nowadays.This is particularly apparent in Snoop Doggs highly commended Smoke The Weed where Snoop Dogg is represented as a iconic figure throughout the video. In the Music video Snoop has seemed to be really professionally presented throughout his entire performance. Snoop Dogg is known for raising awareness from his controversial actions and he has also continued the reggae legacy since Bob Marley and managed to create a fusion with hip hop, and this is very much influenced by the fans reaction. Fans in general were influenced with the portrayal Snoop Dogg they demanded more and more of it until Snoop Dogg net worth increased significantly then raised recognition around the world and received a 4x platinum title by selling more than 1 million copies in just a week ... also the use of marijuana became peoples choice of interest after choosing to listening to his music and also due to his advertisement of his products specially designed for users so they can enlighten their experience with the drug. Numerous moral panics had launched in the media which got people including parents concerned whether this type of portrayals are really suitable for a younger demographic especially teenagers whore are easily influenced. Clearly something about Snoop Dogg appeals to viewers, despite his songs makes him different and unique from all other artists. This is precisely the aim of what the essay is trying to argue.

20 online quotes

1) http://www.centeronaddiction.org/newsroom/press-releases/2011-national-teen-survey-finds 

This article shows how teenagers are influenced with drug use and the way social media has changed their perspective of drugs in a positive way making them want to consume it. this will come in handy with my essay as it partly answers my essay question.

2) http://www.nbcnews.com/storyline/legal-pot/drug-enforcement-administration-will-not-call-reclassifying-marijuana-n628131

This article is about the frequent usage of marijuana and debates whether it should be legal or not. this article focuses on USA states as some states marijuana is legalised and some states are not from this i can get a rough idea from where and when people are more dominant in using the drug.

3) http://www.rollingstone.com/music/news/snoop-dogg-not-here-to-bash-police-but-to-communicate-20160708

This article is from rolling stone and it focuses on police brutality. After a peaceful march led by Snoop Dogg, the Game and fellow protestors outside LAPD headquarters, the rappers addressed the media and new police officers at an LAPD graduation ceremony. This will help a lot with my essay because it will show how snoop dogg deals with society.

4) https://www.18karatreggae.com/2015/09/18/collie-buddz-near-the-top-of-the-reggae-chart/

This article is about reggae genre. Collie Buddz who is an American/Bermudian reggae artist. He's not that known  worldwide but he was featured in snoop lions video i personally love his music and his music is going to be in my production peace. Collie Buddz is once again conquering the billboard reggae charts. The Bermudan reggae artist has just released his 9 track EP titled Blue Dreamz, which shot straight to #3 on the Billboard Reggae Album Chart.

5) http://www.independent.co.uk/news/uk/politics/legalise-medical-cannabis-say-mps-a7238176.html

This article is about A major inquiry led by a group of MPs and peers has concluded that cannabis should be legalised for medical purposes

6) https://www.yahoo.com/tv/martha-stewart-snoop-doggs-best-152000829.html

Martha Stewart and Snoop Dogg have teamed for the VH1 series Martha & Snoop's Potluck Dinner Party (premiering Nov. 7 at 10 p.m. ET). The new half-hour weekly series features the two personalities hosting outrageous dinner parties with some even more outrageous collection of guests, including Kathy Griffin, Wiz Khalifa, Seth Rogen, Ashlee Simpson, Evan Ross and Robin Thicke. This will help me alot with my essay as it has all of the famous celebrity's which all are known for the extreme cannabis use in their line of work. this will also help with my essay as it shows Snoop Doggs Ideology and how his personality is like this article will answer the question why people love snoop dogg so much.

The hypodermic needle model theory is one that is very much relevant in my CI. Therefore I would like to reference it in some shape or form. This source can come useful when embedding a quote to the next point further on in my essay. 

7) Snoop Dogg - Doggystyle. Death Row Records November 23, 1993 -"Rollin down the street, smokin indo, sippin on gin and juice / Laid back (with my mind on my money and my money on my mind)," "Gin and Juice": 

8) Snoop Dogg - Vapors 1996 - "Can you feel it, nothing can save ya," "Vapors":

9)Snoop Dogg - December 11, 2004 - "When the pimp's in the crib ma drop it like it's hot," "Drop It Like It's Hot":

10)Snoop Dogg - December 19, 2000 - "Niggaz got the misconception of us / cause we so cold at what we do," "Wrong Idea":

Critical investigation research: additional source

The film gone too far was a film about the stereotypes of black people in Peckham who are divided by their culture the Africans and Caribbeans. I would give the film 8/10 due to the humour and clear message that it gives. The film could've been better as they only show one side of the film e.g it would've been better if the protagonist did a so called speech as he got recognition and then talks about how society has changed in my opinion that's how its should have ended since the film only focused on a small town peckham they should have showed different towns.

"This house believes that films featuring ethnic minorities should only be produced by those who have the ethnic identity being represented." This is because most of the popele nowadays  those who are white haven't experienced the things that black people have had to go through which differentiates them much more than the culture of both of the ethnic groups.. A black director to produce a film representing a black people and to be criticised isn't as bad as a white director doing this and being criticised. likewise, to try and understand someones culture and race is another thing which can cause a bias or stereotypical interpretation of what they see as the typical person from that ethnic minority group and these can also damage the people of that ethnic group because of the poor way they're being treated which has a big impact on how people view them in society after as well. The people who are living in London  have some areas that are dominated by certain ethnic groups so why couldn't that have affected the way someone has been raised and what they know about another ethnic group. The film may also be about something that they've been through but is also stereotypical about a certain ethnic group. This is something which can damage the ethnic group but if someone of another culture decides to represent something that they've gone through with another ethnic minority group it may just be for the purpose of acting and getting the message across rather than trying to portray the life of someone who is in fact black and living in London who has been apart of a gang or group and they still forget where they come from.

In conclusion I really enjoy watching realistic films and film such as "Gone Too Far" is now one of my favourite as it shows how society has now become so divided but yet people forget where they came from e.g background. I also respect the writer of the film as she as highlighted one of the key issues in society nowadays.

Essay Plan: Critical Investigation Task #4

Q: How is marijuana represented in rap/reggae music videos, such as Snoop Lion’s ‘Smoke the Weed’, and what is the effect of this on youth culture?

My essay involves around this question and i plan to answer it in as much detail throughout my essay.

A brief description of my text:

Snoop Lion - Smoke The Weed

In my essay i will talk about the way marijuana is represented in music videos and really go in depth about the music genres and the background e.g reggae at 1950's. This will help me to write as i will be talking about the history of smoking and overtime how it became something that people smoke for enjoyment purposes. Not only that but also the way the media has changed towards the idea of representing marijuana as a key convention in hip hop videos and also supporting the idea of getting high.  

This is particularly apparent in Snoop Dogg's music video "smoke the weed" where he performs different smoking styles/inhales in which is highlighted throughout the video. snoop Lions video  seemed to be one of the best performances ever made by by himself . It has been praised as one of the top hit reggae songs nowadays as Snoop Dogg is almost dominating the reggae/hip hop industry, and this is very much influenced by fans reactions to it. Snoop Dogg has set a bar in the music industry and has gained much love from fans and audience members across the world who are in delved in to his music. Not only that Snoop Dogg encourages a lot of youngsters to copy his ideology e.g the only reason to listen to his music is when your high. Snoop Dogg himself sells his marijuana products then he mentions in his video to "go and check out my new track and while your at it smoke some of my finest dank". After the final instalment of the Snoop Dogg franchise (Doggy-style record label) fans were eager to see what was next for Snoop, as he is still despite his age dominating the whole industry.

Hypothesis for the end of the essay:

Music videos about drugs will encourage the youth to consume it.

Section 1:

• In this first section i will introduce the reggae culture
• Introduce Snoop Dogg 
• I will then talk about Snoop Lions music video "Smoke the Weed" and a short but detailed analysis summing it up.
• Talking about the youth culture/hypodermic needle model reference.

Section 2: *Hypodermic Needle Model reference

·         The impact that music videos have on audience members/critics.

·         appraisal as one of the best performances ever

·         Give an example of how both genders are portrayed towards the use of cannabis.

·         The sense of moral panics towards such content in music videos.

Section 3: 

Section 3 (P3): Snoop Dogg and his connection to the audience (justification of why he can influence the audience)

Snoop Dogg has had many different portrayals over the years, but hes best known for his hit reggae/hip hop songs. As the audience think of Snoop Dogg they think about marijuana straight away as Snoop Dogg has earned his title King or marijuana aftwer an interview when he said that he smoked 81 blunts a day he was more than just a artist he had a whole franchise dedicated to himself relating marijuana products One of the major things that had an impact on the influence of Snoop Dogg and the audience, was the narrative, mise-en-scene and camera presentation because people really liked the clothes he wears. Furthermore, ever since (Doggy style records) he has produced and also been featured in many other sub genres. Snoop Dogg can also have a negative portrayal e.g allowing the media to reinforce the moral panics due to the whole ideology of smoking marijuana.

• Events and Drug use that have been influenced by Snoop Dogg
• The aftermath of Drug use in his music videos
• Evidence and information regarding the accused/ moral panics
• The past Snoop Dogg influences and over the years

Media Language (Posters, clothing, props, make-up)-

One of the key conventions in the music video "smoke the weed" snoop dogg wears glasses as the glasses symbolise that he dosent want to reveal his face too much the fact that he said during shooting this video behind the scenes that he was stoned to the shit which means that he was so high during the shooting many reggae artists are known for wearing glasses mainly  to represent the sensation of the stoner eyes and also getting high. The location is represented hes in a town where there are a lot of youngsters smoking weed.There are also videos of the cannabis plant which could also be parts of the location and props. In the video they also show behind the scenes e.g the green screen and the lighting  and snoop dogg sitting on a table with the a female beside him. one of the main iconography is marijuana but also smoking joints and weed plants. these are shown secretly from the video. snoop dogg also advertising one of his new products the "G pen" snoop dogg wants to promote his products that also could be the main reason why hes making this video.

Narrative (How has Snoop Doggs music video  "Smoke the weed" convey and narrative and what form of narrative it trying to be shown)

• narrative through the Snoops voice
• linear narrative
• chaos of overall music and drug use

Section 4: Historical Texts

Introduce the historical text (Bob Marley). Show the change in the time periods (Zeitgist) etc as well as the differences in the texts overall. Form a focus on Snoop Dogg and how he is portrayed and Reference to other texts.

• How the historical text version of Snoop Dogg  has changed over the years
• Fit for the current audience and pleasures at the time (marijuana, getting high, enjoying reggae music)

• The different portrayal of reggae music and the differences between the 1950's and the current time period

• Other Music videos such as Snoop Dogg - Gin And Juice and how they convey a similar portrayal to the audience

Quotes

Snoop Dogg - Doggystyle. Death Row Records November 23, 1993 -"Rollin down the street, smokin indo, sippin on gin and juice / Laid back (with my mind on my money and my money on my mind)," "Gin and Juice": 

Snoop Dogg - Vapors 1996 - "Can you feel it, nothing can save ya," "Vapors":

Snoop Dogg - December 11, 2004 - "When the pimp's in the crib ma drop it like it's hot," "Drop It Like It's Hot":

Snoop Dogg - December 19, 2000 - "Niggaz got the misconception of us / cause we so cold at what we do," "Wrong Idea":

Section 5:

Overall conclusion whether or not, is there a form of link towards content viewed on screen and to the consumers who take in this information. *Can be for or against the question.

Audience members are effected by what they see, there is an extent to where they feel influenced, or even emotionally connected to what they have viewed and is something they will copy in order to fit in society but some people actually use cannabis for enjoyment purposes

Historical text analysis and research

Bob Marley: Bob Marley & The Wailers - Buffalo Soldier

How society and the issue you are investigating has changed over the years and how these changes are reflected in different media texts? 

Society has changed rapidly if you compare music now to music back in the early 60's the cultural side of it is fading away e.g many of the words used in reggae songs are similar  US and UK English speakers, as they are taken from traditional Jamaican patois or refer to Rastafarian concepts e.g Jah, meaning God. There is heavy use of Jamaican slang, a common example being Ganja, meaning marijuana. Cannabis is smoked as sacrament in the Rastafarian faith, as Rastafarian's believe that smoking marijuana allows them to experience a closeness to God. This message in the songs has been open to much misinterpretation, particularly by American youth who have used this as an excuse to “get high in many of their music videos whereas Bob Marley used it in a faithful way for cultural reasons. songs such as Buffalo soldier will be a evergreen song meaning that it will last for generations and generation since its unique and also historical.

How popular culture reflects the 'spirit of the age' or zeitgeist

Nowadays reggae is used as a relaxing/vibe culture mainly listened to by marijuana smokers as an enjoyment for feeling high. music videos nowadays don't respect that smoking is a Rastafarian faith. social media classify it as a drug and also there are many issues whether its good for you or bad for you. going back to the topic of music bob Marley wanted to express the reggae genre more as there is more than just smoking. songs such as "no women no cry" really caused global recognition and people wanted more demand for reggae songs. the spirit of age is drastically changing people are now becoming more social media influenced e.g nowadays youngsters are influenced to smoke weed just to get high e.g getting f***ed. After Bob Marley died the reggae genre is not that famous as the time he was alive but rappers such as Snoop Dogg respect Bob Marley and follow his foot steps to further carry on reggae music to the next generations. The video and song "Buffalo Soldier" is portrayed to be a soothing and emotional as you can tell clearly from the lyrics itself that its made for love and peace. Marley tries to portray a strong message to youngsters as in their music video they always relate things about the relationships or affairs that they have with other women e.g some rap artist portray women as sexual objects and also insult each other. What Bob Marley tries to do is bring peace. As in the newer society there is no longer peace due to political reasons and because of the media etc.

How is it similar/different to your main text?

Similarities

The things that are similar in this text to my original/main text is the psychopathic approach because drugs is basically a psychological approach so in both contexts they are really similar. Reefer madness shows how the drug became a addiction and also how it became popular. People like Bob Marley been smoking for lifetime as In Jamaica its a tradition to smoke due to cultural reason and Rastafarian faith.

Differences

The main difference is the approach to the character as well as the entire genre that this film is based on and the overall outcome results on the usage of drugs. Artists such as Snoop Dogg represent cannabis for entertainment purposes. i would actually believe that Bob Marley does the same but keeps it more spiritual and also promotes it in different ways. the both text are different because they both approach it in different ways so its up to society to choose whether they want to keep it controlled or not.

How does this show how the genre/society/issue has changed?

Audiences deemed this to be 'acceptable' and has been like this till now. There has been a great split during the ages where audiences can no longer handle such content which now results in characters and themes to be only suitable for a specific genre. Society has changed very much. Their expectations for films is defined by its genre. They know what to expect to when they watch a comedy, or an action film. However during the 20th century, there was different aspects of many genres in one film.

Reefer Madness (1936)

How society and the issue you are investigating has changed over the years and how these changes are reflected in different media texts? 

Reefer Madness is one of the oldest films about marijuana. The films shows what smoking marijuana was like back in 1930's since it was still being discovered. The film really symbolises the public use of marijuana and shows how it became a major addiction. The fact that the drug wasn't that harmful to the body but the movie shows how it can change a persons behaviour. Its still dangerous as people those days would panic extremely if the got really high whereas nowadays people know what to expect. I enjoyed watching the film  as it really shows the way society has changed over the years and how marijuana usage has become more controlled and in some cases people don't respond to it as becoming violent. Since its meant to make you relaxed it actually reduces the effects of public violence and crime as marijuana is a mild stimulant/hallucinogen it wont cause anger issues of any sort whereas other drugs such as cocaine, heroin can cause serious mental breakdowns and can make you more aggressive which tends to make you more eager to be violent and commit certain crimes but back in 1930's people used to panic as they were hallucinating and also guns was legal at that time period so it was actually more dangerous e.g if someone hallucinates they going to start to panic and the access of guns were easier at that time. e.g in the film the guy was about to rape the women and there was a fight between the two guys and then another guy came with a revolver and accidentally thought fighting shot the women who was Innocent but she was really high too. This shows how drugs can be dangerous if your not in the right environment or you take a too higher dosage that your mind is completely separated from you body and you have no control over your actions so these things will tend to happen.

How popular culture reflects the 'spirit of the age' or zeitgeist?

The text very much reflects the time period it was created in. The use of the props and speech is something that is carried over to the film and not necessarily a significant part of the film. The creation and widespread of marijuana all over America was something that Americans were very excited of, as they have previously been used to seeing such people involved in smoking. The film was essentially mirroring societies fears and also shows how drugs can create a lot of serious issues and can cause a lot of moral panics.

How is it similar/different to your main text?

Similarities

The things that are similar in this text to my original/main text is the psychopathic approach that the protagonist Mae is presented in nowadays as the drug dealer or so called "plug". It's a biopic of an actual event and people that had taken place long ago. the story line of reefer madness is realistic and shows how marijuana use can get out of control. However, Bob Marley doesn't want those things to happen Marley states that marijuana is used for spiritual reasons in Rastafarian culture not to smoking for the feeling of getting high.

Differences

The main difference is the approach to the character as well as the entire genre that this music video is based off of. The film is a biopic about an actual events. Bob Marley approach to Marijuana use is different because he believes more in spirituality  and peace whereas the film reefer madness is all about getting high and committing crimes in which shatter each others lives by the overuse and high dosages of marijuana. since Bob Marley produces Music the approach towards Marijuana is going to be slightly different then to the film because in the video of Buffalo Soldier he is smoking a Joint within the story line so most of the story is then hidden within the real story e.g his behaviour changes and also the high effect stimulated by the drug.

How does this show how the genre/society/issue has changed?

Society has changed very much. Their expectations for films is defined by its genre. They know what to expect to when they watch a comedy, or an action film. However during the 20th century, there was different aspects of many genres in one film. Audiences deemed this to be 'acceptable' and has been like this till now. There has been a great split during the ages where audiences can no longer handle such content which now results in characters and themes to be only suitable for a specific genre. 

Other Texts:

Snoop Dogg

Snoop Lion

DR DRE

Collie Buddz 

Bibliography

Books/Journals

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Bogazianos, D. A. (2012). 5 grams: Crack cocaine, rap music, and the War on Drugs. New York: New York University Press. 

Bryant, Y. (2008). Relationships Between Exposure to Rap Music Videos and Attitudes Toward Relationships Among African American Youth. Journal of Black Psychology, 34(3), 356-380. doi:10.1177/0095798408314141 

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Internet Links

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Snoop Lion. (n.d.). Retrieved November 29, 2016, from https://snooplion.com/ 

Snoop Lion - Smoke The Weed ft. Collie Buddz [Music Video ... (n.d.). Retrieved November 29, 2016, from http://www.bing.com/cr?IG=490092FDEA724FF2997E47795E78E635&CID=3C9AE336D4CE6690275CEAEAD5FF6710&rd=1&h=Kl54LFUChuMhLWB8Ts9nNuysVxvxR7QlwuV-OmbiCW0&v=1&r=http://www.youtube.com/watch?v=-MI3CKL4NMI&p=DevEx,5103.1 

Www.colliebuddz.com. (n.d.). Retrieved November 29, 2016, from http://www.colliebuddz.com/ 

(n.d.). Retrieved November 29, 2016, from http://www.biography.com/people/bob-marley-9399524

Woollaston, V. (2014). How rap reveals trends in DRUGS: Graphs show how hip-hop lyrics plot the rise and fall of illegal substances. Retrieved November 29, 2016, from http://www.dailymail.co.uk/sciencetech/article-2624237/How-rap-reveals-trends-DRUGS-Graphs-hip-hop-lyrics-plot-rise-fall-illegal-substances.html 

Quotes

Snoop Dogg - Doggystyle. Death Row Records November 23, 1993 -"Rollin down the street, smokin indo, sippin on gin and juice / Laid back (with my mind on my money and my money on my mind)," "Gin and Juice": 

Snoop Dogg - Vapors 1996 - "Can you feel it, nothing can save ya," "Vapors":

Snoop Dogg - December 11, 2004 - "When the pimp's in the crib ma drop it like it's hot," "Drop It Like It's Hot":

Snoop Dogg - December 19, 2000 - "Niggaz got the misconception of us / cause we so cold at what we do," "Wrong Idea":