Q: How is marijuana represented in rap/reggae music videos, such as Snoop Lion’s ‘Smoke the Weed’, and what is the effect of this on youth culture?
Despite the controversy for the critically acclaimed Snoop Lion - Smoke The Weed, there is a mega shift in the tone and feel of music artists especially those in the reggae/hip-hop genre nowadays.This is particularly apparent in Snoop Doggs highly commended Smoke The Weed where Snoop Dogg is represented as a iconic figure throughout the video. In the Music video Snoop has seemed to be really professionally presented throughout his entire performance. Snoop Dogg is known for raising awareness from his controversial actions and he has also continued the reggae legacy since Bob Marley and managed to create a fusion with hip hop, and this is very much influenced by the fans reaction. Fans in general were influenced with the portrayal Snoop Dogg they demanded more and more of it until Snoop Dogg net worth increased significantly then raised recognition around the world and received a 4x platinum title by selling more than 1 million copies in just a week ... also the use of marijuana became peoples choice of interest after choosing to listening to his music and also due to his advertisement of his products specially designed for users so they can enlighten their experience with the drug. Numerous moral panics had launched in the media which got people including parents concerned whether this type of portrayals are really suitable for a younger demographic especially teenagers whore are easily influenced. Clearly something about Snoop Dogg appeals to viewers, despite his songs makes him different and unique from all other artists. This is precisely the aim of what the essay is trying to argue.
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