BFI notes

SNOOP.- by Halperin Shirly - Hollywood  Reporter 10/5/2012, issue 34, p58-63. 6p

• "But whats getting Snoop the most attention these days in his role as CEO of Snoopedelic films, whose titles include the straight-to-DVD (at Snoop's insistence, he says) Mac and Devin Go to High School, co- starring next-gen stoner rapper Wiz Khalifa (released by Anchor Bay in 2010, it has sold about 200,000 copies)."
• "Snoop started making waves when he claimed to be reggae legend Bob Marley reborn, stating quite simply, I am Bob Marley reincarnated."
• "Can you sign this, Snoop?" says the bright-eyed boy, no older than a sophomore, handing over his batting glove.
• "For Snoop, it's all about equity," affirms Chung. On the music side, he says, the tables started turning in his artist's favor seven years ago. "But to really put it in full effect as a business model, the last three to four years have involved investing his own financing to retain control and determine how his content will be exhibited to fans."
• Says Snoop: "I have no regrets for what I've done. It's just when you know better, you do better. Back in my early days, I didn't know no better. But I was raised right and with a conscience. I know I can't make up for the wrongs that I did, I'm just trying to do more right than wrong."
• "Like Bob Marley and Willie Nelson, Snoop is a stoner symbol who has long espoused marijuana's positive uses as they pertain to health, creativity and recreation, even on the heels of being busted -- eight times and counting, most recently in Norway in June (he's been banned from entering the country for two years) and, before that, in Sierra Blanca, Texas, the same spot where Fiona Apple was arrested for hashish possession Sept. 19."

Snoop Dogg. -  By Anderson, Kyle - Entertainment Weekly. 5/15/2015, issue 1363, p56-56. 1p. 2 Color Photographs.

• "No rapper has aged better than Snoop Dogg, possibly because he never really changes. Even if he didn’t have more than two decades of hits behind him and this were his first studio album, not his 13th, any casual fan would know exactly who they were listening to within seconds of pressing play. That bouncy flow, singsong delivery, and sly sense of humor—dating back to his first major pop culture moment, 1992’s “Nuthin’ but a ‘G’ Thang”—are unmistakable. The man born Calvin Broadus Jr. brings something great to every song—it’s just a question of how his collaborators respond to his ineffable Snoopness."

Snoop Dogg Launches Media Platform For All Things Marijuana. - By Parker, Ryan - Hollywood Reporter. 9/22/2015, p18-18. 1p.

• "We're providing the industry with something that's void right now," Snoop said. "We are the information hotline for cannabis. We are what's missing."

• "There are few companies out there that have attempted to enter into the marketplace, and their download apps total and page views total are really numbers that we're going to crush within the first six months," Chung said. "I think the interest level and the demand is there, it's just about someone coming to the forefront like Snoop, like our other partners — including actor Seth Rogen — and providing the site and media platform that can take cannabis to the next level." 

Biz Seeing Big green Gains. - By Clement, Nick - Variety 9/13/2016, Vol. 333 issue 10, p69-72. 3p. 3 color Photographs

• “As a long-time connoisseur and cannabis expert, I knew it was time to give my people what they wanted — something they can trust,” Snoop says. “Enjoying Leafs is like smoking with me — the D-O-double G — and I’m proud to finally share what that experience is. All the flowers and extracts from Leafs were hand-picked by yours truly.”
• Snoop has also partnered with the vaporizer company Grenco, with extremely successful results. “The original Snoop Dogg G Pen was and, still is, the top-selling portable vaporizer pen of all time,” says Chris Folkerts, founder & CEO of Grenco. “His name has helped solidify us as leaders in the space. Since the inception of the brand, we knew we had to get Snoop Dogg on board.
• “We started Merry Jane with an all-female design team, for two reasons,” says Ted Chung, co-founder of Merry Jane and Snoop Dogg’s longtime manager.
• “Firstly, none of the existing outlets speak to a diverse audience. Secondly, female consumers are the largest growing segment in the legal industry. Cannabis is the fastest growing industry in the U.S., with billions of dollars already being legally spent in and around the space.”
• Snoop is a key investor with venture capital firm Casa Verde Capital, which has gone on to fund some major marijuana start-up businesses including FunkSac and Eaze, while he’s also a firm supporter of California’s ballot initiative Proposition 64, which would legalize marijuana for recreational use.
• “California is home to some of the finest cannabis available, so it’s very important that we improve legalization here,” he says.