Monday, 7 November 2016

Critical Investigation: Notes and Quotes

http://www.centeronaddiction.org/newsroom/press-releases/2011-national-teen-survey-finds 

This article shows how teenagers are influenced with drug use and the way social media has changed their perspective of drugs in a positive way making them want to consume it.

http://www.nbcnews.com/storyline/legal-pot/drug-enforcement-administration-will-not-call-reclassifying-marijuana-n628131

This article is about the frequent usage of marijuana and debates whether it should be legal or not. this article focuses on USA states as some states marijuana is legalised and some states are not.

This article is from rolling stone and it focuses on police brutality. After a peaceful march led by Snoop Dogg, the Game and fellow protestors outside LAPD headquarters, the rappers addressed the media and new police officers at an LAPD graduation ceremony. The Game spoke about the universal goal of the police forces in the U.S. and the Black Lives Matter movement, to better communities "from Long Beach to Compton" and all poverty-stricken neighbourhoods. "I have no malice in my heart ... or anger toward anyone police officer," said the Game. "This is a beautiful city that can be one, that was one, that can get back to being one ... I want to tell everyone that I love you no matter what race you're from, where you come from ... whoever you are," he said. "If you are human being, this is a day of change. Snoop Dogg addressed the new officers, saying that the point of the conference "was not to bash the police, but to get some communication." The rapper stressed that this would be the first of many steps communities would need to take to gain mutual understanding. "We want to thank [the officers] because now they can go out and do their jobs ... and have a conversation.
This article is about reggae genre. Collie Buddz who is an American/Bermudian reggae artist. He's not that known  worldwide but he was featured in snoop lions video i personally love his music and his music is going to be in my production peace. Collie Buddz is once again conquering the billboard reggae charts. The Bermudan reggae artist has just released his 9 track EP titled Blue Dreamz, which shot straight to #3 on the Billboard Reggae Album Chart.

Examples of Music videos 
Snoop Lion - Smoke The Weed ft. Collie Buddz [Music Video]

Dr. Dre - The Next Episode ft. Snoop Dogg, Kurupt, Nate Dogg

Dr. Dre - Still D.R.E. ft. Snoop Dogg

Snoop Dogg - Drop It Like It's Hot ft. Pharrell Williams

Snoop Dogg & Wiz Khalifa "French Inhale"

This article is about the black lives matter campaign as snoop dogg was also involved in the protest. Although racism is seen in only America in the film it is also present in society today all around the world, with recent deaths of black people from police brutality in America is started a campaign called black lives matter. This is set up so that racism in society can stopped which caused recent protests in the UK, London. This caused people to react on social media and to start taking things into their own hands. The protest caused traffic to arise because roads had been blocked by those who were protesting.

This ebook is about marijuana legalisation. Over the next decade, the United States is likely to face a flood of debate and state referendums proposing the legalisation of marijuana production and use. This book will provide readers with a non-partisan primer about the topic, covering everything from the medical definition and benefits and negative consequences of using marijuana, to current laws around the drug, the likely consequences of legalisation at the state and national levels, and ideas about the way that marijuana could be produced and regulated.

A major inquiry led by a group of MPs and peers has concluded that cannabis should be legalised for medical purposes

Presents the life of the Jamaican musician who brought reggae music to world attention, discussing his involvement in Jamaican politics and the Rastafarian religion, and his untimely death from cancer at the age of thirty-six.

Collie Buddz is once again conquering the billboard reggae charts. The Bermudan reggae artist has just released his 9 track EP titled Blue Dreamz, which shot straight to #3 on the Billboard Reggae Album Chart.

The Snoop Dogg Micro G-Pen is a vaporizer exclusively designed for dry herb use only. Part of Grenco Science’s line of artistic series of vaporizers, this model is the latest one endorsed by no other than that American rapper Snoop Dogg. 

Black Lives Matter covers the shootings that touched off passionate protests, the work of activists to bring about a more just legal system, and the tensions in US society that these events have brought to light. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Providing a thorough overview of the social and environmental aspects of drug use and misuse, this book explores the variation in the ways recreation and other drugs are used across Europe. Critical reflections on drug policy are included.

This book examines the history of popular drug cultures and mediated drug education, and the ways in which new media - including social networking and video file-sharing sites - transform the symbolic framework in which drugs and drug culture are represented. Tracing the emergence of formal drug regulation in both the US and the United Kingdom from the late nineteenth century, it argues that mass communication technologies were intimately connected to these "control regimes" from the very beginning. Manning includes original archive research revealing official fears about the use of such mass communication technologies in Britain. The second half of the book assesses on-line popular drug culture, considering the impact, the problematic attempts by drug agencies in the US and the United Kingdom to harness new media, and the implications of the emergence of many thousands of unofficial drug-related sites.

Dying to Get High with Susie Bright on Boing Boing! Warring Wines; ’You Want to Fight?’; Nurse Mary Jane in Santa Cruz High Times interviews the authors Alternet excerpt of the book ("How Pot Became Demonized") Discussion from the Santa Cruz Metro Marijuana as medicine has been a politically charged topic in this country for more than three decades. Despite overwhelming public support and growing scientific evidence of its therapeutic effects (relief of the nausea caused by chemotherapy for cancer and AIDS, control over seizures or spasticity caused by epilepsy or MS, and relief from chronic and acute pain, to name a few), the drug remains illegal under federal law. In Dying to Get High, noted sociologist Wendy Chapkis and Richard J. Webb investigate one community of seriously-ill patients fighting the federal government for the right to use physician-recommended marijuana. Dying to Get High combines abstract argument and the messier terrain of how people actually live, suffer and die, and offers a moving account of what is at stake in ongoing debates over the legalization of medical marijuana.

The first major account of the history of reggae, black music journalist Lloyd Bradley describes its origins and development in Jamaica, from ska to rock-steady to dub and then to reggae itself, a local music which conquered the world. There are many extraordinary stories about characters like Prince Buster, King Tubby and Bob Marley. But this is more than a book of music history: it relates the story of reggae to the whole history of Jamaica, from colonial island to troubled independence, and Jamaicans, from Kingston to London.

In this first musicological history of rap, Cheryl L. Keyes traces the genre's history from its roots in West African bardic traditions, the Jamaican dancehall tradition, and African American vernacular expressions to its permeation of the cultural mainstream as a major tenet of the hip-hop lifestyle.

This ebook describes how Dr Dre was moulded into one of the world's greatest hip hop producers, this biography chronicles his rise to success, beginning with when he was three years old. It details his days as a DJ, showing how he mixed and spun his way to the top using Grandmaster Flash as his catalyst and eventually embarked on his destiny.

This ebook investigates the occurrence of these two features in Snoop Dogg’s lyrics from his first album “Doggystyle” and his latest album “Bush” and if they decreased or increased with time. Since music plays such a huge part in African American culture it should be possible to see these features of AAVE in the lyrics. The analysis will contain 16 rap songs from Snoop Dogg’s first album Doggystyle from 1993 and 10 rap songs from his latest album Bush from 2015. English is a language with many varieties and also one of the most spoken languages in the world. The varieties of English are results of colonial expansion and may differ from each other in terms of pronunciation, vocabulary and grammar. African American Vernacular English (AAVE) is the variety that people associate with as the language used by the black community. The additional term vernacular refers to the speech style in everyday communication and differentiates black African American Vernacular English speakers from black speakers of Standard English. Especially in rap and hip-hop music the number of black performers is very high since it was introduced as a new music genre. The style of language that is used in hip-hop lyrics is highly influenced by the African Americans. AAVE is a variant of English that you can hear every day on the radio or television for example and that also makes it so interesting to analyze its use, features and origin.

Martha Stewart and Snoop Dogg have teamed for the VH1 series Martha & Snoop's Potluck Dinner Party (premiering Nov. 7 at 10 p.m. ET). The new half-hour weekly series features the two personalities hosting outrageous dinner parties with some even more outrageous collection of guests, including Kathy Griffin, Wiz Khalifa, Seth Rogen, Ashlee Simpson, Evan Ross and Robin Thicke.

This Companion covers the hip-hop elements, methods of studying hip-hop, and case studies from Nerdcore to Turkish-German and Japanese hip-hop.

More of Snoop Dogg products:

Drawing on such primary sources as court cases and excerpts from speeches, examines twelve ethical controversies related to the music industry, including drug abuse references in music and the influence of violent lyrics on young listeners.

Describing how Dr Dre was moulded into one of the world's greatest hip hop producers, this biography chronicles his rise to success, beginning with when he was three years old. It details his days as a DJ, showing how he mixed and spun his way to the top using Grandmaster Flash as his catalyst and eventually embarked on his destiny.

Womack, Y. (2010). How a new generation is redefining African American identity. Chicago, IL: Lawrence Hill Books.

Page 5 intro - "hip-hop, the voice of the streets"


This is a way for those who are living in urban areas where no one can express or tell the story of how they survive but those who rap and come from similar backgrounds. Rap is a way for people to tell their story which the news doesn't show.

Porter, M. (2006). Rap and the eroticizing of music videos. Chicago, IL: African American Images

Page xi  -  “miseducation and racism has given rise to black poverty, crime, and other destructive behaviour”


Page 6 - “negative rap songs and their accompanying videos often instil erotic sadism in the black male child”

The rap videos that people are viewing will initially influence them to recreate that exact lifestyle or bring the lyrics to life such as selling drugs or killing people to gain recognition or the glamour which is supposedly received when doing so in a rap song or video. This is why people start to dress like thugs and behave in a particular manner which the police see to be threatening or stereo typically accurate. This is why they may go and search those who fit this stereotypical image to prevent anything like this from happening.


Thursday, 3 November 2016

Critical Investigation: Project proposal

Working title

How is marijuana represented in rap/reggae music videos, such as Snoop Lion’s ‘Smoke the Weed’, and what is the effect of this on youth culture?

Angle
Are snoop doggs music videos influencing the youth audience to consume cannabis?

Hypothesis
music videos about drugs will encourage the youth to consume it.

Linked production piece
A music video about the representation of cannabis lifestyle

MIGRAIN

GENRE - The genre of the music is reggae. reggae is commonly known for its slow paced beats as it really sympathises relaxation and marijuana culture.

INSTITUTION - The institution that is promoted through the film is Ruthless Records with Eazy E and N.W.A were signed to, it also promotes record label Death Row records which is founded by Dr Dre and Suge Knight. Both of these record companies were associated with rap and hip-hop. The institution that produced the film is Universal pictures. 

AUDIENCE -  
The target audience for this music video consists of both male and females but is more appealing to males due to the iconography and the appeal of the male gaze as well as humour and the types of characters used in the music video. The demographics is C2DE and the psychographics of mainstreamers as the film is lowbrow and the majority of the audience would be able to relate to the characters in some way as they may want to be accepted within society such as the protagonist as well as experimenting with drugs.

IDEOLOGY - 
Smoke Weed Everyday is a lyrical part from the 2000 rap single “The Next Episode”by hip hop artists and producers Dr. Dre and Snoop Dogg. The phrase has gained usage in numerous image macros, music remixes and YouTube Poop Music Videos.

REPRESENTATION - 
The representation is fair as it shows to racial as snoopdogg  is black and collie buddz is white it really shows how the two artists can relate to the same topic as cannabis is a mind game for everyone who uses it. as collie buddz is a  American/Bermudian reggae artist his lyrics are Jamaican whereas snoop doggs lyrics are English. this challenges the stereotypes as well as collie buddz is white but he makes Jamaican music. This will also target different audiences. there is also some gender biased activity. throughout the video there is also a women who is smoking cannabis and getting high. this could suggest that snoop dogg is trying to aim this video towards females aswell. 

LANGUAGES AND FORMS - 
The denotation in the music video is clearly the use of cannabis. by analysing the first couple of seconds of the music video the audience can clearly what the music video is going to be about e.g the title in the beginning basically explains what the entire video is going to be about. the connotation is obviously cannabis as nearly most of the shots isn the music video show the use of cannabis by different people One of the main denotation and connotation is the cannabis plant. this is something that the audience can see visually and the idea of filming cannabis plants are clever as snoop doggs lyrics in the video support nature so this could mean the hes not on. What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional communication, clothing, props etc)? the non verbal structures in the video are mainly cannabis joints and smoking but also facial expression as the characters are portrayed to look high and drowsy withing the video this supports the idea of cannabis as it shows the overall effects. snoop dogg is dressed like a gangster  but also a Rastafarian as that his religion 

NARRATIVE - 

The narrative is organised and structured well. it builds up to a dilemma and shows the outcome of consuming cannabis e.g the happiness the whole video involves the idea of getting high on cannabis. this video raises a lot of controversy as the chorus is "smoke the weed everyday" The audience is positioned to be part of the overall outcome as snoop dogg is directly telling the audience to smoke weed everyday not only that but we can relate it to the hypodermic needle model as snoop dogg is injecting youngsters with the idea that smoking cannabis everyday makes you a better person. The video shows lots of lip syncing, this is essential for a music video because it shows the artist singing the song as it is being played, making it appear to be live.The video constantly references the lyrics throughout, this makes it earlier to follow along for the audience and makes it more memorable. One of the main iconography in this video is the weed and the plant the plant really symbolises how the weed is presented in the video and it can really be distinguished and also can be identified by the audience. Snoop dogg also wears glasses this is a key convention as the glasses symbolise that he has stoner eyes which mean that his eyes are always stoned by the effects of weed. many reggae artists are known for wearing alot of glasses to represent the sensation of high they also do this to hide that fact that they are stoned.

SHEP

Social:
  • Drugs representation in media provoked youngsters to consume them
  • Snoop Dogg changed the ideology of consuming cannabis. and eliminated the negative effects of it.
  • debates still go on social media whether cannabis should be legalised.
Historical:

  • When he began recording, Broadus took the stage name Snoop Doggy Dogg. Dr. Dre began working with Snoop Dogg, first on the theme song of the 1992 film Deep Cover, and then on Dr. Dre's debut solo album The Chronic with the other members of his former starting group, Tha Dogg Pound.
  • Snoop has been an avowed cannabis smoker, making it one of the trademarks of his image.
  • The oldest known written record on cannabis use comes from the Chinese Emperor Shen Nung in 2727 B.C. Ancient Greeks and Romans
Economic: 

  • Doggy Style Records record label founded by rapper Snoop Dogg in 1995. 
  • snoop dogg boosted the drug economy after his avowed cannabis smoking 
  • campaign about cannabis legalisation still ongoing
Political: 

  • Public Enemy started a political campaign through the use of their music. 
  • Only ever been one black president in America 
  • Black lives matter campaign. 

Issues/Debates
  • Representation and stereotyping - drugs are portrayed to be harmful but the stereotype isn't always true, drugs can be used for many purposes.
  • Media effects - representations of drugs in music videos really challenge stereotypes in a positive way.
  • News Values - Always has a negative ideology on ethnic minorities and daily stories reinforce this.
  • Moral Panics - Young people are joining gangs and crime rates are starting to increase due to drug usage.
  • The effect of globalisation on the media - the amount of drug consuming has effected the globalisation and media.
Theories

  • Semiotics - A scene during the LA riots where there is a blue and red cloth tied together is due to the bloods and crips which symonlises everyone coming together to unify against the racism in society in America.
  • Gender and ethnicity - Black males are represented negatively in the media and black females are also represented poorly.
  • Marxism and hegemony - The classes in society are split up which highlights that white people in society are superior to those who are of ethnic minority. 
  • Audience theories - opinion leaders can influence what the audience think; for example, snoop doggs raps are considered to be cool.
  • Genre theories - rap/reggae would appeal to those who are interested in it and would appeal to mainly those who consume cannabis.
Research plan (media texts, academic texts and websites)

Media text


smoke the weed- snoop lion

Other media texts
Collie buddz
Wiz khalifa
Dr Dre
Eminem

TV documentaries
Vice documentaries
Marijuana in VICE's online den of nefarious activities, investigative journalism, and enlightening documentaries.

Academic texts/books

Thursday, 13 October 2016

Summer Research Project

Smoke the Weed- Snoop Lion


Smoke Weed Everyday is a lyrical part from the 2000 rap single “The Next Episode”by hip hop artists and producers Dr. Dre and Snoop Dogg. The phrase has gained usage in numerous image macros, music remixes and YouTube Poop Music Videos.

Media Representations 






















Who is being represented?n the rep- In what way? By whom? snoopdogg is being represented as a Rastafarian and the use of cannabis is also shown throughout the video. the subject has been represented this way because snoop dogg is known for smoking cannabis and supporting the cannabis community. since the music video is called "smoke the weed" the title clearly symbolises what the main subject is about (marijuana). the music video contains two main protagonists  American/Bermudian reggae artist known as "Collie buddz" who is also known for his famous song come around in which he also supports the idea of cannabis in the whole music video narrative.

The representation is fair as it shows to racial as snoopdogg  is black and collie buddzis white it really shows how the two artists can relate to the same topic as cannabis is a mind game for everyone who uses it. as collie buddz is a  American/Bermudian reggae artist his lyrics are Jamaican whereas snoop doggs lyrics are English. this challenges the stereotypes as well as collie buddz is white but he makes Jamaican music. This will also target different audiences. there is also some gender biased activity. throughout the video there is also a women who is smoking cannabis and getting high. this could suggest that snoop dogg is trying to aim this video towards females aswell. 

The video also represents the effects of cannabis such as getting high. this is mainly the main reason why snoop dogg enjoys  cannabis and also wants to influence other people to smoke cannabis.
 the split of both genders in the video is biased as they portray the main protagonists to be men and the females are portrayed to just be a iconic figure in the video. snoop doggs lyrics in the video support nature so this could mean that he dosent only represent bad representation but good ones as cannabis ios a natural product and he also mentions global warming. snoop dogg tells youngsters to look after the nature e.g dont litter we need these plants to grow so we can really enjoy getting high.



Media Languages and Forms 
What are the denotative and connotative levels of meaning? The denotation in the music video is clearly the use of cannabis. by analysing the first couple of seconds of the music video the audience can clearly what the music video is going to be about e.g the title in the beginning basically explains what the entire video is going to be about. the connotation is obviously cannabis as nearly most of the shots isn the music video show the use of cannabis by different people


one of the main denotation and connotation is the cannabis plant. this is something that the audience can see visually and the idea of filming cannabis plants are clever as snoop doggs lyrics in the video support nature so this could mean the hes not on

What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional communication, clothing, props etc)? the non verbal structures in the video are mainly cannabis joints and smoking but also facial expression as the characters are portrayed to look high and drowsy withing the video this supports the idea of cannabis as it shows the overall effects. snoop dogg is dressed like a gangster  but also a Rastafarian as that his religion 

Mise en scene

Lighting in the video is used the most as they really want to make the smoke stand out. as snoop dogg raps in a greyish background the use of light is used to make him stand out more so when he smokes a joint the light shines at the smoke making it stand out more. The music video is filmed in two location when collie buddz is represented hes in a town where there are a lot of youngsters smoking weed. there are also videos of the cannabis plant which could also be parts of the location and props. in the video they also show behind the scenes e.g the green screen and the lighting  and snoop dogg sitting on a table with the a female beside him. one of the main iconography is marijuana but also smoking joints and weed plants. these are shown secretly from the video. snoop dogg also advertiser his new product the G pen which is a weed vaporiser in which you just need to add the weed inside and the pen burns the weed for you. snoop dogg wants to promote his products that also could be the main reason why hes making this video about cannabis.

Narrative 

The narrative is organised and structured well. it builds up to a dilemma and shows the outcome of consuming cannabis e.g the happiness the whole video involves the idea of getting high on cannabis. this video raises a lot of controversy as the chorus is "smoke the weed everyday" The audience is positioned to be part of the overall outcome as snoop dogg is directly telling the audience to smoke weed everyday not only that but we can relate it to the hypodermic needle model as snoop dogg is injecting youngsters with the idea that smoking cannabis everyday makes you a better person. 

The video shows lots of lip syncing, this is essential for a music video because it shows the artist singing the song as it is being played, making it appear to be live.The video constantly references the lyrics throughout, this makes it earlier to follow along for the audience and makes it more memorable. 

one of the main iconography in this video is the weed and the plant the plant really symbolises how the weed is presented in the video and it can really be distinguished and also can be identified by the audience. 
snoop dogg also wears glasses this is a key convention as the glasses symbolise that he has stoner eyes which mean that his eyes are always stoned by the effects of weed. many reggae artists are known for wearing alot of glasses to represent the sensation of high they also do this to hide that fact that they are stoned.

Not every teenager engages in illegal behaviour or important parties. Women are represented as objects of the male gaze, which is a rather sexist view that radical modern media tries to avoid. Regardless of all of the negative ideas, the party within the music video is seen as a great and amazing event, even though it ends in damage and misconduct. The producers of this text may have added scenes of rebellion and immorality in order to create and keep interest or to present ways of life for some teenagers. Since this film was shown globally, media imperialism could apply here, as teenagers from other countries and cultures may imitate the apparent fun, but eventually negative behaviour they see. Teenagers are represented as the cause of problems, crime and corruption in society, which may be the case for certain individuals, but not for adolescents as a unit.   



The genre thata this texts belongs to is reggae because its a remake of a old reggae song but they got som eideas from it and also made it more modernised. this helps with the idea of bringing back old music. this was a clever technique as many older people who were familiar with the old song could recognise the same rhythm so this might be a really effective solution. One of the main conventions of the text is probably the title as it explains it all. it clearly states "smoke the weed" this helps the audience to relate to the idea of the video and also we can relate it to the hypodermic model as the text is injecting thoughts into the audiences brain e.g smoke the weed will be printed in their brains. 
The song is extremely controversial as it tells youngsters to smoke weed everyday.
the themes of the music video is set in a town where there are alot of gangs and people dealing drugs. this is good as it helps with the music video.

The characters are really determined because every character in the music video smokes weed so they really love the idea of making a music video. Snoop dogg is high everyday so he just loves his job. The audiences are not cheated by the text because the text clearly states "smoke the weed" I don't think the will cheat the audience. Snopp dogg says that he even smoked weed on set. So by this we can tell if he's honest or not. He said he acc got high while shooting the video. 
Snoop dogg is strongly associated with the reggae genre as he was influenced with hiphop/reggae music since childhood not only that but he also converted to a Rastafarian because he loved it so much. 











Media Audiences 
The target audience for this movie consists of both male and females but is more appealing to males due to the iconography and the appeal of the male gaze as well as humour and the types of characters used in the music video. The demographics is C2DE and the psycho graphics of main streamers as the film is lowbrow and the majority of the audience would be able to relate to the characters in some way as they may want to be accepted within society such as the protagonist as well as experimenting with drugs.

Media institutions
Snoop Doggs Album reincarnated had a lot of criticism from the industry in order to market certain album cover as they seemed to be a bit too controversial. The media Industry's approach to snoop Doggs representation of cannabis is more acceptable nowadays because pretty much in every hip hop music video nowadays there is some representation of cannabis use. This has one become part of the overall hip hop/reggae vibe. Doggy style records were one his first in which he the most recognition and from that day on he was known as Snoop Dogg. DoggyStyle Records has officially re-opened its doors and already has a marquee artist on its roster. The company, which started in 1995, came to fruition after Snoop’s success on his 1993 album, DoggyStyle. It has been 20 years since the label produced music but this year Snoop is planning to change that.

Monday, 3 October 2016

Ignite presentation learner respons

WWW - Good information about drugs and the uses of different types of drugs.


EBI - Go more in depth and give examples of music videos to represent your chosen topic.


My ignite presentation focused on drugs in the media and how youngsters are influenced to consume drugs. i also talk about music videos and the visual messages that are passed to the audiences about the use of drugs.

Tuesday, 27 September 2016

Ignite

https://docs.google.com/presentation/d/1E2m59uOzfcvEbRDTazS1Ag7RbYdPxjdS_Alt0f2iwos/pub?start=false&loop=false&delayms=15000